There are many different assets and tactics that fall under the term of digital marketing. True digital marketing professional must know and understand all these assets and tactics, but, even more importantly, he must have a clear picture of how each asset or tactic supports client’s business goals.
Digital marketing can work for any business in any industry. Regardless of what company sells, digital marketing can attract your target audience to your website or online store and convince them to contact you or purchase your goods straight away.
For example, let’s say you have a small café in the city centre and you want to attract more customers. Your digital marketing agency put the post to your Facebook page saying you have the best coffee in the city and boost this post for 200 EUR. This post goes straight to the timeline of 40’000 people which live around your café.
Other example, let’s say you are from Sweden and you are selling wood. You have decided that you want to get more buyers from Latvia. So your digital marketing agency organizes search engine marketing campaign and every person who is in Latvia and searches “wood supplier” on Google, get your website as a search result.
To sum up, doesn’t matter what is your business segment or industry, digital marketing can create you the flow of customers, of course, if applied in the right way.
So now you have a brief understanding what digital marketing is. Let’s move on to our company.